Chief Marketer — a top online magazine aimed squarely at marketing executives and professionals — wanted an expert’s perspective on engagement marketing and business blogging.
They asked me to help.
My first article introduced readers to engagement marketing concepts. Upcoming articles will delve into engagement marketing trends, and examine business blogs for their ability to connect and engage.
Here’s a short passage:
Don’t Interrupt — Engage.
Today’s two-way media channels offer a unique benefit; instead of marketing at customers, you have the ability to engage with them, building powerful brand loyalty and a mile-wide conversational pipeline.How? The strongest connection you can create with a consumer is to engage with them via their passions and values.
As two-way media channels and customer engagement gain ground, marketers are looking for reliable information. I look forward to providing it to Chief Marketer’s readers.
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