My latest business blogging article for Chief Marketer takes a good look the Britannica Blog — a blog from a knowledge-based brand that’s existed since 1768. What’s newsworthy? Britannica wide-ranging blog posts articles designed to provoke engagement by challenging their readers on controversial topics.
Some call it linkbaiting — the practice of deliberately baiting readers to [...]
Selling a corporate software product that costs hundreds of thousands of dollars is a tough project. You can’t just broadly advertise and expect results. Instead, you need to reach directly into the offices of executive buyers.
There’s no shortage of gatekeepers and roadblocks between you and your quarry, and executive buyers are often deeply jaded to [...]
Clients include AMD, Apple, Edify, Cisco, Digital Think, Brio Technology, and many others.
