My latest business blogging article for Chief Marketer takes a good look the Britannica Blog — a blog from a knowledge-based brand that’s existed since 1768. What’s newsworthy? Britannica wide-ranging blog posts articles designed to provoke engagement by challenging their readers on controversial topics. Some call it linkbaiting — the practice of deliberately baiting readers [...]
Selling a corporate software product that costs hundreds of thousands of dollars is a tough project. You can’t just broadly advertise and expect results. Instead, you need to reach directly into the offices of executive buyers. There’s no shortage of gatekeepers and roadblocks between you and your quarry, and executive buyers are often deeply jaded [...]
Chief Marketer — a top online magazine aimed squarely at marketing executives and professionals — wanted an expert’s perspective on engagement marketing and business blogging. They asked me to help. My first article introduced readers to engagement marketing concepts. Upcoming articles will delve into engagement marketing trends, and examine business blogs for their ability to [...]
I was one of 12 writers asked to participate in an online series of posts aimed at making it easier for designers (and clients) to work with writers. Created by the BoDo blog (The Business of Design Online), the online series included tips about working with writers from process, timing and creative perspectives. Working with [...]
Who do you call when you’re looking for an overview of engagement marketing and business blogging? Multichannel Merchant — a leading marketing site — recently published an article about Patagonia’s new business blog. The writer (Tim Parry) wanted information from an engagement marketing perspective, and because I write a top niche outdoor blog, a Top 10 writing [...]
On March 25, I was invited to participate in a roundtable with several other top Internet copywriters, including veterans Michel Fortin and Roberta Rosenberg, plus rising star Ryan Healy (not to mention hosts Mike Sansone and Wayne Hurlbert). The show was titled: “A conversation in Social Media Tools. This month we cover copywriting with 5 of the [...]
While I plan to write an in-depth case study for my “Success Stories” page, I thought I’d post the ad images here in the Newsroom. A pair of humorous ads I wrote for the Shasta Summit Century, they were a part of a campaign that helped the organization boost ridership from 400 riders to 630 [...]
Several months ago I received a call from an interesting new client–a Georgia-based digital imaging company named Digital Printing, Inc. DPI doesn’t play in just any sandbox; they’re a high-end company whose client list includes several Fortune 500 companies. They’re smart. They’re innovative. And they like my work: “Thank you Tom — your service to [...]
My Copywriter Underground writer’s blog was just named one of the Internet’s “Top 10 Writer’s Blogs.” Given the caliber of the winners, I’m in heady company indeed: Brian Clark’s CopyBlogger: This blog is the leader because it does an amazing job of helping writers improve their writing. Deborah Ng’s Freelance Writing Jobs: For freelance writers [...]
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