The editors of the New Writer’s Handbook – a collection of essays by writers for writers – asked to include one of my Copywriter Underground blog pieces in their latest collection (Volume 2) It’s always nice to receive recognition from your peers. Especially when you’re being recognized for the quality of your writing. In this [...]
I’ve written a lot of direct response over the course of my 22+ year career, and I’ve always been an outspoken critic of deceptive mailing practices, believing they harm all marketers in the long run. That’s why BrandWeek sought me out when they wrote a story about the growing practice of deceptive mailers. While they [...]
My copywriting blog — aimed primarily at copywriter and business marketers — was once again picked as a Top 10 Writer’s Blog via a contest held by Michael Stelzner of Writing White Papers fame. Heady stuff indeed — and proof that good content offers even the tiniest of businesses a “thought leadership” role. Here’s the [...]
Selling a corporate software product that costs hundreds of thousands of dollars is a tough project. You can’t just broadly advertise and expect results. Instead, you need to reach directly into the offices of executive buyers. There’s no shortage of gatekeepers and roadblocks between you and your quarry, and executive buyers are often deeply jaded [...]
I was one of 12 writers asked to participate in an online series of posts aimed at making it easier for designers (and clients) to work with writers. Created by the BoDo blog (The Business of Design Online), the online series included tips about working with writers from process, timing and creative perspectives. Working with [...]
On March 25, I was invited to participate in a roundtable with several other top Internet copywriters, including veterans Michel Fortin and Roberta Rosenberg, plus rising star Ryan Healy (not to mention hosts Mike Sansone and Wayne Hurlbert). The show was titled: “A conversation in Social Media Tools. This month we cover copywriting with 5 of the [...]
While I plan to write an in-depth case study for my “Success Stories” page, I thought I’d post the ad images here in the Newsroom. A pair of humorous ads I wrote for the Shasta Summit Century, they were a part of a campaign that helped the organization boost ridership from 400 riders to 630 [...]
Several months ago I received a call from an interesting new client–a Georgia-based digital imaging company named Digital Printing, Inc. DPI doesn’t play in just any sandbox; they’re a high-end company whose client list includes several Fortune 500 companies. They’re smart. They’re innovative. And they like my work: “Thank you Tom — your service to [...]
My Copywriter Underground writer’s blog was just named one of the Internet’s “Top 10 Writer’s Blogs.” Given the caliber of the winners, I’m in heady company indeed: Brian Clark’s CopyBlogger: This blog is the leader because it does an amazing job of helping writers improve their writing. Deborah Ng’s Freelance Writing Jobs: For freelance writers [...]
Chandler News