I’ve written a lot of direct response over the course of my 22+ year career, and I’ve always been an outspoken critic of deceptive mailing practices, believing they harm all marketers in the long run.
That’s why BrandWeek sought me out when they wrote a story about the growing practice of deceptive mailers. While they quoted [...]
Selling a corporate software product that costs hundreds of thousands of dollars is a tough project. You can’t just broadly advertise and expect results. Instead, you need to reach directly into the offices of executive buyers.
There’s no shortage of gatekeepers and roadblocks between you and your quarry, and executive buyers are often deeply jaded to [...]
Several months ago I received a call from an interesting new client–a Georgia-based digital imaging company named Digital Printing, Inc.
DPI doesn’t play in just any sandbox; they’re a high-end company whose client list includes several Fortune 500 companies.
They’re smart. They’re innovative. And they like my work:
“Thank you Tom — your service to us has been [...]
Clients include AMD, Apple, Edify, Cisco, Digital Think, Brio Technology, and many others.
