An economic development non-profit has asked me to create an online marketing boot camp – a series of seminars aimed at helping small and medium-sized businesses create and refine an online marketing presence. I previously taught blogging and email marketing seminars for this organization (both excellent engagement marketing media channels). Yet businesses today need access [...]
Northern California’s Jefferson Economic Development Institute (JEDI) is an economic development non-profit which has developed a (deserved) national reputation for their innovative approaches to rural wealth building. To help their rural, small-business entrepreneurs access global markets and compete with bigger – and more centrally located – organizations, JEDI is looking to Internet marketing. Accordingly, they [...]
My latest business blogging article for Chief Marketer takes a good look the Britannica Blog — a blog from a knowledge-based brand that’s existed since 1768. What’s newsworthy? Britannica wide-ranging blog posts articles designed to provoke engagement by challenging their readers on controversial topics. Some call it linkbaiting — the practice of deliberately baiting readers [...]
Chief Marketer — a top online magazine aimed squarely at marketing executives and professionals — wanted an expert’s perspective on engagement marketing and business blogging. They asked me to help. My first article introduced readers to engagement marketing concepts. Upcoming articles will delve into engagement marketing trends, and examine business blogs for their ability to [...]
Who do you call when you’re looking for an overview of engagement marketing and business blogging? Multichannel Merchant — a leading marketing site — recently published an article about Patagonia’s new business blog. The writer (Tim Parry) wanted information from an engagement marketing perspective, and because I write a top niche outdoor blog, a Top 10 writing [...]
My Copywriter Underground writer’s blog was just named one of the Internet’s “Top 10 Writer’s Blogs.” Given the caliber of the winners, I’m in heady company indeed: Brian Clark’s CopyBlogger: This blog is the leader because it does an amazing job of helping writers improve their writing. Deborah Ng’s Freelance Writing Jobs: For freelance writers [...]
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