I’ve written a lot of direct response over the course of my 22+ year career, and I’ve always been an outspoken critic of deceptive mailing practices, believing they harm all marketers in the long run.
That’s why BrandWeek sought me out when they wrote a story about the growing practice of deceptive mailers. While they quoted [...]
My copywriting blog — aimed primarily at copywriter and business marketers — was once again picked as a Top 10 Writer’s Blog via a contest held by Michael Stelzner of Writing White Papers fame.
Heady stuff indeed — and proof that good content offers even the tiniest of businesses a “thought leadership” role.
Here’s the [...]
Selling a corporate software product that costs hundreds of thousands of dollars is a tough project. You can’t just broadly advertise and expect results. Instead, you need to reach directly into the offices of executive buyers.
There’s no shortage of gatekeepers and roadblocks between you and your quarry, and executive buyers are often deeply jaded to [...]
Who do you call when you’re looking for an overview of engagement marketing and business blogging?
Multichannel Merchant — a leading marketing site — recently published an article about Patagonia’s new business blog.
The writer (Tim Parry) wanted information from an engagement marketing perspective, and because I write a top niche outdoor blog, a Top 10 writing [...]
On March 25, I was invited to participate in a roundtable with several other top Internet copywriters, including veterans Michel Fortin and Roberta Rosenberg, plus rising star Ryan Healy (not to mention hosts Mike Sansone and Wayne Hurlbert).
The show was titled:
“A conversation in Social Media Tools. This month we cover copywriting with 5 of the top [...]
While I plan to write an in-depth case study for my “Success Stories” page, I thought I’d post the ad images here in the Newsroom.
A pair of humorous ads I wrote for the Shasta Summit Century, they were a part of a campaign that helped the organization boost ridership from 400 riders to 630 in [...]
Several months ago I received a call from an interesting new client–a Georgia-based digital imaging company named Digital Printing, Inc.
DPI doesn’t play in just any sandbox; they’re a high-end company whose client list includes several Fortune 500 companies.
They’re smart. They’re innovative. And they like my work:
“Thank you Tom — your service to us has been [...]
Clients include AMD, Apple, Edify, Cisco, Digital Think, Brio Technology, and many others.
