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	<title>Chandler Writes. You Profit. &#187; marketing bootcamp</title>
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		<title>Chandler Asked to Build an Online Marketing Boot Camp</title>
		<link>http://chandlerwrites.com/2009/01/10/chandler-asked-to-build-an-online-marketing-boot-camp/</link>
		<comments>http://chandlerwrites.com/2009/01/10/chandler-asked-to-build-an-online-marketing-boot-camp/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 05:31:16 +0000</pubDate>
		<dc:creator>Tom Chandler</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[marketing bootcamp]]></category>
		<category><![CDATA[online marketing bootcamp]]></category>

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		<description><![CDATA[An economic development non-profit has asked me to create an online marketing boot camp &#8211; a series of seminars aimed at helping small and medium-sized businesses create and refine an online marketing presence. I previously taught blogging and email marketing seminars for this organization (both excellent engagement marketing media channels). Yet businesses today need access [...]]]></description>
			<content:encoded><![CDATA[<p>An economic development non-profit has asked me to create an online marketing boot camp &#8211; a series of seminars aimed at helping small and medium-sized businesses create and refine an online marketing presence.</p>
<p>I previously taught blogging and email marketing seminars for this organization (both excellent engagement marketing media channels). Yet businesses today need access to the bigger picture &#8211; they need the ability to create an integrated online presence that engages customers and prospects across multiple media channels.</p>
<p>In other words, a simple Web site &#8211; static and without reach &#8211; simply won&#8217;t cut it any more. Instead, the Online Marketing Bootcamp offers an A-to-Z look relevant Web technologies, including:</p>
<ul>
<li>Web sites</li>
<li>Blogs</li>
<li>Email/Enewsletters</li>
<li>Social media</li>
<li>Mobile technologies</li>
</ul>
<p>Working as a group, we&#8217;re going to decide which media channels are right for which businesses, help them select technologies, craft content strategies, and create meaningful metrics to track their progress.</p>
<p>Internet marketing technologies are evolving too quickly for the average business to keep up; Online Marketing Boot Camp clears away the hype and misconceptions, leaving attendees with a solid, effective online marketing presence.</p>
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